With an aim to become a one-stop specialized managed printing services provider, OneTouchPoint possesses repeatable vertical market expertise, which helps them deliver similar services to a multitude of different customers cost-effectively. “We are well positioned in the market because we have already made a move toward digital production and delivery, which is a distributed print environment augmented with offset production,” remarks David Holland, CEO of OneTouchPoint. Utilizing a proprietary technology tool, distributed print ecosystems are equipped with the full capability of delivering print services and consumables through a single provider. This enables customers to bring down their cost in terms of delivery systems and render localized production capability in an integrated fashion. In addition, the OneTouchPoint team works relentlessly to reduce the number of SKUs impeding the delivery system, standardize the products, decrease the number of online templates, and focus on the channel that can efficiently improve a customer’s overall business process.
Holland underscores OneTouchPoint’s competency in setting up a digitally distributed print environment with the most advanced printing devices in the marketplace. “We are highly focused on moving products from off the shelf and transforming them into highly customized and personalized products on digital devices,” he says. This, in turn, supports two parts of the company’s strategy—facilitating an efficient way of doing business for the customers and allowing OneTouchPoint to focus on the local digital environment that customers are striving to shift their national static campaigns to. What places OneTouchPoint ahead of the game in the market is not just their unique strategy, but also their ability to execute on it and assume accountability when it comes to performance metrics, be it levels of customer satisfaction or overall savings.
Holland cites an instance wherein a significant organization in the agricultural dealer and manufacturing business that sells machinery to the agricultural and contracting customers was on the lookout for a single, integrated managed services provider for multiple services. They were looking to outsource the management of their customer environment, the facilities for all of the skills related to the complementary marketing materials, and the instruction manuals for the products including the billing services. Playing an advisory’s role, OneTouchPoint staffed their facility with 42 individuals involved in print production, digital devices, account management, technology, fulfillment, and design. “We measured all KPIs, and helped the client achieve a ten percent savings per year on those processes and materials,” illustrates Holland.
Moving ahead, OneTouchPoint intends to emphasize channel strategy to find sales and marketing companies that value its solution to business process needs. The company also plans to focus more on its new capabilities within the local markets and expansion of proprietary technology into more business intelligence-related information and analytics.